Apps
- YouTube has launched a new “likeness detection” tool to help creators identify and remove AI-generated deepfakes that use their face or voice.
- The tool, piloted in December 2024, is now being rolled out to creators in the YouTube Partner Program.
- To use the tool, creators must complete an onboarding process that includes ID verification and a video selfie.
- The tool gives creators visibility into AI-generated videos impersonating them, allowing them to request removal or archival.
- YouTube’s initiative marks a major step toward protecting creator identity and digital authenticity.
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