Key Takeaways

  • Threads added “Ghost Posts,” which auto-archive after 24 hours.
  • Replies go to your inbox. Public likes and replies stay hidden.
  • A ghost icon in the composer turns the option on or off.
  • Ghost posts look slightly gray in the feed to show they are temporary.
  • The rollout starts today and expands worldwide.
  • Meta tested the feature earlier, then launched it for all.

What this update means

Threads now supports disappearing posts. These are called Ghost Posts. They let you share quick thoughts. Then they fade after a day. Your profile stays tidy. But your closest fans still see the update in time.

Why it matters

Social feeds can feel heavy. However, not every thought needs to live forever. Ghost Posts lower the pressure. Therefore, you can post fast, react in the moment, and move on. Also, brands and creators can run time-bound updates without clutter.

How Ghost Posts work (step by step)

  1. Update the Threads app to the latest version.
  2. Tap Compose to start a post.
  3. Tap the ghost icon to enable a Ghost Post.
  4. Write your text. Add images or video as usual.
  5. Post it. It appears in feeds with a subtle gray look.
  6. After 24 hours, Threads archives it. It no longer shows on your profile.

Key details to know

  • Inbox replies: People can reply, but replies go to your messages. Also, public like and reply counts are hidden.
  • Who sees it: Followers (and others via feed discovery) can view it while it is live.
  • Control: You can delete a Ghost Post early if you change your mind.
  • Signal in feed: A gray, dotted chat bubble helps people spot a Ghost Post.
  • Rollout: The feature starts rolling out today. It should reach more regions soon.

Benefits and simple tips

  • Share hot takes: Use Ghost Posts for quick reactions to news or events.
  • Keep the grid clean: Let your profile focus on your best work.
  • Create urgency: Tease drops, limited deals, or live updates. However, avoid spam.
  • Mind screenshots: Disappearing does not mean private. So, post wisely.
  • Check your inbox: Since replies go to messages, look there for feedback.

Did You Know?

Threads passed 400 million monthly users in 2025. Also, Meta has used short-lived formats before, like Instagram Stories. Therefore, Ghost Posts follow a proven playbook for casual sharing.

Conclusion

Ghost Posts bring a lighter way to share on Threads. They are quick. They are low-pressure. And they vanish after a day. So, try them for timely updates, fun ideas, or one-off promos. Finally, watch your inbox for replies and keep your profile lean.

FAQs

What is a Ghost Post on Threads?

It is a normal post that auto-archives after 24 hours. It also hides public likes and replies.

How do I create one?

Open the composer. Then tap the ghost icon. Write your post and publish.

Where do replies go?

Replies go to your inbox as private messages. Therefore, you manage feedback in DMs.

Can everyone see a Ghost Post while it is live?

Yes. People can see it in their feeds while it is active. However, it disappears after a day.

Can I delete a Ghost Post before 24 hours?

Yes. You can delete it at any time, just like any post.

What happens after 24 hours?

Threads archives the post. It no longer appears on your profile or in feeds.

How do Ghost Posts differ from Instagram Stories?

Stories live in a separate strip and format. However, Ghost Posts appear right in the feed like regular posts.